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When cigarettes were popular, tobacco companies learned how to get teens hooked. They knew cigarettes would kill their customers, so they needed more people to replace those who died. Teens were the best customers because they could get hooked early and stay customers for life.

To keep people craving their products, tobacco companies made the nicotine stronger. They also added fun flavors and tried to make cigarettes look cool to kids by using cartoons and animals in their ads.

Now vaping companies use the same tricks that cigarette companies used. Interesting flavors, colorful packaging — it's all a trick to get you to try their products. Look for clues that you're being targeted!



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